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Acting wikily

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Title: Acting wikily: how networks are changing social change
Author: Gabriel Kasper & Diana Scearce
Type: Report
Focus: Communications, Information Technology
Date: 2008
Publisher: Monitor Institute & the David & Lucille Packard Foundation
Download: Download the report from the Monitor Institute's website in PDF format

'Acting wikily: how networks are changing social change' is an article which explores how new technologies are changing the way we communicate and connect, with particular emphasis on the what this might mean for not-for-profit organisations and philanthropic foundations.

Such fundamental practices as how groups get formed and work gets done are changing, as social media (also called Web 2.0) technologies offer "new networked ways of behaving - ways of acting wikily - that are characterized by principles of openness, transparency, decentralized decision-making, and distributed action."

The authors question what impact this might have on social change movements and philanthropy, now that organisations are no longer the only way to organise effort; effectiveness is no longer equated with longevity but with mobilization; and the power balance between experts and amateurs is shifting.

On a reassuring note, human elements still matter, with trust and authentic relationships being essential elements of successful online networking.

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